ZS Atlas Intelligence earns patent for AI-powered forecasting of new product performance
ZS has received a patent (U.S. Patent No. 12,591,834) for a core capability within ZS Atlas Intelligence, its advanced analytics platform for consumer insights. The capability predicts first-year sales for new product concepts with more than 90% accuracy. It reduces concept testing from months to minutes and reflects ZS’s broader investment in applying AI to real-world business decisions.
How AI forecasting helps leaders make earlier, better product decisions
ZS Atlas Intelligence combines proprietary data assets, advanced analytics and deep domain expertise to help organizations generate sharper consumer insights and more confidently evaluate and prioritize new product ideas. The newly patented capability addresses a persistent challenge for consumer-facing companies by forecasting demand early enough to guide investment decisions without slowing innovation.
“This patent reflects years of intentional investment in a different approach to forecasting demand,” said Russell Evans, principal at ZS. “ZS Atlas Intelligence is grounded in rich data, rigorous analytics and the ability to analyze unstructured data at scale—part of a broader effort to embed AI into how our clients make decisions faster and with more confidence.”
Why AI‑powered forecasting is reshaping how companies evaluate new product ideas
The patented capability focuses on forecasting first‑year sales for new product concepts, helping organizations evaluate ideas earlier, reduce risk and allocate resources more effectively. In practice, this lets teams see whether an offering is likely to sell before they decide to test it broadly.
This milestone represents an important step in building ZS Atlas Intelligence. ZS is advancing additional patent applications that extend these capabilities across priority use cases, including end‑to‑end new product development and portfolio strategy. The approach was shaped by years of hands‑on work serving consumer products clients to translate practical knowledge and expert judgment into how the technology was designed.
“Technology alone isn’t enough to solve complex business problems,” Evans said. “What differentiates ZS is how we combine advanced tools like ZS Atlas Intelligence with the experience and judgment of our people. That’s how we turn ideas into impact.”
About ZS
ZS is a management consulting and technology firm that partners with companies to improve life and how we live it. We transform ideas into impact by bringing together data, science, technology and human ingenuity to deliver better outcomes for all. Founded in 1983, ZS has more than 15,000 employees in over 40 offices worldwide. To learn more, visit www.zs.com or follow us on LinkedIn.