ZS Atlas Intelligence
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ZS Atlas Intelligence
What if you could drive decision-making by starting with what consumers are saying in their own words? ZS Atlas Intelligence uses AI to extract precision insights from online consumer reviews and product information into consumer-driven integrated datasets.
You’ll have authentic answers faster than traditional research methods, without the bias. Understand what matters to consumers, how you and your competitors stack up and where you can grow your business.
You’ll have authentic answers faster than traditional research methods, without the bias. Understand what matters to consumers, how you and your competitors stack up and where you can grow your business.
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How ZS Atlas Intelligence works
ZS Atlas Intelligence sources the authentic voice of consumers from online reviews to Reddit threads. Our consumer sentiment analysis tool transforms ultra-specific insights into a consumer-driven dataset that gets you the exact answers you’re looking for.
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Consumer-driven data
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Find themes that matter
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Find themes that matter
ZS Atlas Intelligence taps into millions of customer data points while removing the clutter from your insights. It classifies the most relevant information automatically and sorts it into the context and themes that matter to your business.
Discover paths to action
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Discover paths to action
Where many consumer sentiment analysis products capture limited consumer data or analyze themes in word clouds with no path to action, ZS Atlas Intelligence offers deeper insights you can act on. What it reveals helps you make critical decisions tied to your specific KPIs and goals.
Run faster research
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Run faster research
ZS Atlas Intelligence is consumer-aware, unbiased, decision-focused and data-source agnostic. Use it with the lens of ZS experts to solve challenges faster and make smarter decisions.
Drive consumer satisfaction
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Drive consumer satisfaction
ZS Atlas Intelligence helps you bring better products to market, design optimal experiences, build stronger brands and develop sales strategies. It identifies trends, drivers, shopper profiles and brand perceptions—giving you insights tailored to your desired business outcomes.
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ZS Atlas Intelligence case studies
ZS Atlas Intelligence helps leading brands get closer to their customers—to know where to innovate, deliver better experiences and outperform the competition. Explore real-world examples across industries where our AI-powered, precision insights drove faster, smarter decisions.
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Real-world impact
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Voice of the customer
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Understand how consumers think about weight management
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Using ZS Atlas Intelligence, we explored the complexities of the weight management market in the age of GLP-1s. Discover what we learned by analyzing organic online discussions and weight management motivations.
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Understand how consumers think about weight management
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Customer satisfaction
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Grounds for concern: Why national coffee shop chains are losing steam
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We analyzed more than 6 million consumer reviews across 150,000 U.S. coffee shop locations. What we found reveals not just declining satisfaction but changing definitions of what guests value.
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Grounds for concern: Why national coffee shop chains are losing steam
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AI-informed marketing
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4 marketing focus areas where gen AI can deliver the greatest impact
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ZS recommends taking a pragmatic view of generative AI in marketing. It’s here to stay, but brands should approach it methodically. Here’s how you can adopt gen AI in three phases.
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4 marketing focus areas where gen AI can deliver the greatest impact
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