AI & Analytics

Personalize.AI, ZS’s SaaS solution for personalized customer engagement, earns US patent

March 4, 2024 | Press Release | 2-minute read

Personalize.AI, ZS’s SaaS solution for personalized customer engagement, earns US patent

Evanston, Ill. — March 4, 2024 — ZS, a global management consulting and technology firm, announced today that the United States Patent and Trademark Office (USPTO) has issued a patent (patent no. 11,803,871 B2) for the firm’s Personalize.AI solution. Personalize.AI, a software-as-a-service (SaaS) offering that uses AI to analyze customer data and deliver personalized recommendations, is the first technology fully built by ZS to receive a U.S. patent.


“This patent is great recognition for Personalize.AI, as well as for ZS’s AI capabilities and deep functional expertise,” said Gopi Vikranth, ZS principal and Personalize.AI lead. “Our clients are looking for an avenue to leapfrog their competition and deliver one-to-one, AI-driven experiences to customers, while avoiding the high cycle time and friction associated with operationalizing AI solutions. Personalize.AI helps clients offer personalized experiences seamlessly across stores and digital channels in record time and can produce a double-digit incremental revenue impact that can be upwards of more than 25%.”


In past years, when building traditional marketing programs, experts would analyze customer behavior to develop predictions and recommendations for reaching consumers­­. In its patent application, ZS noted this approach can be prone to the subjectivity of its practitioners. Personalize.AI instead offers experts an AI personalization solution to analyze data and deliver recommendations, ultimately leading to better decision-making.


“This patent highlights Personalize.AI’s novel approach to helping companies generate accurate predictions and deliver personalized customer recommendations,” said Dr. PKS Prakash, ZS principal and lead developer of Personalize.AI. “This milestone is not only a reflection of Personalize.AI’s capabilities, but also of ZS’s commitment to lead on AI solutions.”


ZS was named a Strong Performer in The Forrester Wave™: Customer Analytics Service Providers, Q2 2023. The Forrester report noted Personalize.AI specifically, highlighting that “ZS excels at personalization. Personalize.AI leverages multiple models to deliver the next best action or experience to customers. ZS has successfully deployed it for a wide range of clients from airlines to QSRs [quick service restaurants]. [ZS] is also quick to adopt emerging techniques and is leveraging generative AI to deliver personalized emails.”


“We built Personalize.AI so that it could be used by businesses of all sizes across industries,” said Arun Shastri, ZS principal and ZS Global AI Innovation Lab and AI products leader. “We also ensured Personalize.AI would be an easy-to-use and customizable platform. Our team is proud to bring clients a unique AI personalization solution so they can improve customer engagement and increase revenues.”


For more information, please visit www.Personalize.AI.

About ZS

ZS is a management consulting and technology firm focused on transforming global healthcare and beyond. We leverage our leading-edge analytics, plus the power of data, science and tech products, to help our clients make more intelligent decisions, deliver innovative solutions and improve outcomes for all. Founded in 1983, ZS has more than 13,000 employees in 35 offices worldwide. To learn more, visit or follow us on LinkedIn

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Quintin Maidment

The Bliss Group

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