Brian Chapman
Background and experience
Brian is a principal in ZS’s Evanston office and former medtech practice lead. He helps medical technology companies improve launch strategy, channel design and value proposition to drive growth.
Brian has worked with companies on a range of sales and marketing issues, including sales force effectiveness, organizational design, opportunity assessment, channel design, new product launch strategy, value proposition development, territory alignment and incentive compensation. Having spent time working and living in the U.S., Europe and Asia, Brian has significant experience with global projects.
Brian is a frequent presenter at industry conferences, a prolific author in respected healthcare publications, and a contributor to ZS’s own publishing endeavors.
Before joining ZS, Brian spent 10 years in the chemical industry.
Education
MBA, Ross School of Business at University of Michigan
Bachelor of Science in chemical engineering, Michigan Technological University