Jason Bell
Background and experience
Jason is a leader in ZS’s growth marketing practice area. He leads teams focused on helping clients across industries solve marketing and growth strategy business problems, ranging from the identification of the most attractive growth opportunities, to developing strategies to pursue those opportunities and building programs to execute those strategies.
With several years of strategy consulting experience, Jason has deep expertise in a variety of disciplines, including customer insight-driven growth strategy, category segmentation, quantitative and qualitative market research methodologies and marketing strategy. His industry background spans high-tech (both consumer and B2B), retail, telecommunications, consumer packaged goods and healthcare.
Before joining ZS, Jason was a consulting group leader at the customer engagement agency Rosetta, where he spent more than 10 years developing and implementing marketing strategies to help clients become more customer-centric. During his time at Rosetta, Jason also served as the segmentation practice area lead and West region consulting lead.
Education
Bachelor’s degree in electrical engineering, Princeton University