How pharma is turning CRM ambition into action, value and outcomes
Companies are making meaningful progress in bringing barriers-driven engagement™ to life—embedding orchestration into workflows and rethinking how CRM supports smarter decision-making, coordination and customer progress. But turning that progress into consistent value remains complex.
In this podcast, Maria Whitman speaks with ZS experts Namita Powers, Srihari Sarangan, Omer Hancer, Mahmood Majeed and Ronan Wisdom about what pharma has learned over the past year and what it really takes to make CRM work in practice.
Highlights include:
- How companies are taking different approaches to identifying and addressing customer barriers, from targeted experience transformation to enterprise-wide solutions
- How advanced analytics and technology are helping infer barriers at the individual level and enable compliant, coordinated engagement
- Why integrating “systems of intelligence” with day-to-day workflows is critical to turning insight into action and impact
