ZS was recently named a Leader in an Everest Group PEAK Matrix® assessment that focuses on life sciences sales and marketing operations.
The report, “Everest Group PEAK Matrix for Life Sciences Sales and Marketing Operations – Service Provider 2023,” noted that factors like the Inflation Reduction Act of 2023, patent cliffs and increased manufacturing costs are making sales and marketing operations as critical as ever. Everest Group said the assessment’s Leaders share some common attributes, including:
- A well-balanced sales and marketing operations portfolio across the value chain
- A global delivery footprint and the ability to cater to a range of clients, spanning from emerging pharma to medtech
- An ability to proactively position themselves as strategic partners to clients
- Wide partnership networks that allow them to offer an expanded suite of expertise and solutions
“As the life sciences industry navigates the emerging macroeconomic, geopolitical, and regulatory developments, sales and marketing operations becomes integral for competitive differentiation. Increased collaboration of life sciences enterprises with service providers will help achieve this differentiation,” said Abhishek AK, practice director at Everest Group. “ZS has a strong suite of analytics solutions, and extensive experience in helping life sciences brands curate bespoke commercialization strategies. These capabilities are augmented by ZAIDYN, ZS’s AI-enabled platform tailored for life sciences, and helped seal ZS’s position as a Leader on Everest Group’s Life Sciences Sales and Marketing Operations PEAK Matrix® Assessment 2023.”
In addition to ZAIDYN™, Everest Group specifically noted three other ZS strengths:
- Medtech offerings that drive price optimization and contracting efficiency
- Strong intellectual property and thought leadership around commercialization, which has established ZS as “a leading innovative life sciences service provider”
- Consultants who engage with clients by understanding their pain points and recommending solutions
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