Eighty percent of medtech executives and commercial leaders already consider omnichannel and digital customer engagement a strategic priority, according to a recent ZS benchmarking study. Medtech companies are increasingly seeking to address long-standing issues in the customer engagement model, with the pandemic acting as a catalyst. Now more than ever, medtech companies need to overcome challenges to scale organizational capabilities and deliver impact with next-generation customer engagement models.
The webinar explores:
- The biggest opportunities for medtech to evolve the customer engagement model
- How to meet customers’ experience expectations by using digital capabilities and insights to orchestrate customer interactions across channels and tactics
- Key factors that can drive success, whether that’s a transformation or evolution of the commercial model
- Real-world use cases to show how to apply focused omnichannel tactics to solve a specific business need.