Medical Technology

Customer-centric engagement strategy for medtech: Opportunities and challenges

July 2, 2021 | Webinar | 29-minute watch

Customer-centric engagement strategy for medtech: Opportunities and challenges


Eighty percent of medtech executives and commercial leaders already consider omnichannel and digital customer engagement a strategic priority, according to a recent ZS benchmarking study. Medtech companies are increasingly seeking to address long-standing issues in the customer engagement model, with the pandemic acting as a catalyst. Now more than ever, medtech companies need to overcome challenges to scale organizational capabilities and deliver impact with next-generation customer engagement models.

 

The webinar explores:

  • The biggest opportunities for medtech to evolve the customer engagement model
  • How to meet customers’ experience expectations by using digital capabilities and insights to orchestrate customer interactions across channels and tactics
  • Key factors that can drive success, whether that’s a transformation or evolution of the commercial model
  • Real-world use cases to show how to apply focused omnichannel tactics to solve a specific business need.


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