Consumer Goods & Retail
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Consumer Goods & Retail
Spur demand, deliver personalization and drive growth where it matters. ZS taps into the voice of the customer to transform authentic customer insights into go-to-market strategies and measurable results for consumer package goods and retailers.
Forecast demand and apply AI-driven decision-making across your business to innovate and stay ahead of the competition.
Forecast demand and apply AI-driven decision-making across your business to innovate and stay ahead of the competition.
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Insights
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How we help our clients
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Explore insights for consumer goods and retail
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Grounds for concern: Why national coffee shop chains are losing steam
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We analyzed more than 6 million consumer reviews across 150,000 U.S. coffee shop locations. What we found reveals not just declining satisfaction but changing definitions of what guests value.
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What we do
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ZS Atlas intelligence
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ZS Atlas intelligence
Our AI platform helps you bring better products to market, design optimal experiences, build stronger brands and develop sales strategies. It identifies trends, drivers, shopper profiles and brand perceptions—giving you insights tailored to your desired business outcomes.
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Customer experience
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Customer experience
We partner with clients to reimagine every customer touchpoint—using strategy, data and design to create experiences that deepen engagement, build loyalty and drive growth.
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Marketing
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Marketing
ZS works with brands to redefine marketing for a connected world. We unite strategy, data and technology to create experiences that build deeper consumer relationships and lasting growth.
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Data, digital & technology
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Maximize the value of data. From scalable data management, modern governance and AI-ready architectures, ZS helps you turn information into clarity and confidence.
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Case Studies
Consumer goods and retail case studies
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