Life sciences organizations need to reimagine support services to solve the fragmented patient experience. Taking a digital-first, patient-first approach enables meaningful transparency and personalization, which could lead to improved engagement and outcomes. At Patient Assistance & Access Programs, part of Access 2023, Principals Tanya Shepley and Vijesh Unnikrishnan from ZS’s digital and connected health practice explored how pharma can optimize resources and reduce gaps in the patient care experience that lead to delays in therapy.


Watch this session to learn how to:

  • Use human-centric design to create compelling experiences that increase service enrollment and utilization
  • Transform service delivery efficiency and effectiveness through data, insights and last-mile interventions
  • Accelerate speed to therapy with innovative digital health ecosystem solutions