Pharmaceuticals & Biotech

Digital transformation of the commercial model: Getting the technology right

May 12, 2021 | Webinar |

Digital transformation of the commercial model: Getting the technology right


Digital transformation is now essential for life sciences to be more efficient and effective in connecting with their customers in today’s business environment. Yet according to this IDC MarketScape report, life sciences lags behind other industries in digital transformation. We share how life sciences sales and marketing organizations can accelerate their digital journeys with the right plan, the right analytics and the right technology vendors to help implement them.

 

During this webinar, ZS experts answer your questions about topics including:

  • Identifying opportunities for digital transformation in your commercial organization
  • Understanding how technology supports your digital transformation
  • Driving change with technology—how to gain leadership buy-in, execute change management plans and measure success


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