Employers continue to grapple with surging healthcare costs. Their workforces have a growing demand for specialty drugs, behavioral healthcare and chronic care—and those needs are evolving by the day. In response, health plans across the country are offering new products, funding mechanisms, networks, distribution channels and digital tools to differentiate themselves in a flat-to-declining market. Plans that have historically performed well in employer markets are facing a new set of challenges that they will need to overcome to stay competitive.
In this webinar, leaders from Blue Cross Blue Shield of Massachusetts (BCBSMA), Premera Blue Cross and ZS discuss:
- How the needs of employers and their workforces are changing
- Products and solutions they’re exploring to meet emerging demand
- What it takes to win in today’s employer market
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