Marketing

The missing link to meaningful customer engagement

By Carolyn Morrow, Pete Mehr, and Kate Sadler

Feb. 4, 2025 | Webinar | 52-minute watch

The missing link to meaningful customer engagement


Organizations have made significant strides in omnichannel capabilities, yet many still fail to see a meaningful impact from these investments. The disconnect lies in the lack of a customer engagement strategy—a critical missing link that bridges brand planning with operational execution. AI, decision engines and martech tools can optimize operations but will fail to deliver the personalization and customer impact they promise without a customer engagement strategy in place. This on-demand webinar explores how to build the missing customer strategy capability and realign your organization for omnichannel success. Learn how to create a unified customer focus, improve alignment across teams and unlock personalization’s full potential.

 

This webinar will help you:

  • Learn why traditional brand-centric planning fails to leverage omnichannel capabilities effectively and what a customer strategy can achieve
  • Gain insights into the people, processes and tools needed to establish a customer engagement strategy that drives measurable impact
  • Explore how AI can unlock individualized customer insights, enabling tailored, data-driven interactions that improve outcomes across channels


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