Marketing

Reinventing Customer Experience: Brandon Purcell of Forrester

April 6, 2022 | Podcast | 40-minute listen

Reinventing Customer Experience: Brandon Purcell of Forrester


Listen and subscribe to this podcast and the others in this series on Apple and Spotify.

 

On this episode of our “Reinventing Customer Experience” podcast, ZS principals Arun Shastri and Gopi Vikranth chat with guest speaker Brandon Purcell, VP and principal analyst at Forrester. Their conversation focuses on customer analytics and fair, accountable AI needed to derive insights to retain loyal customers, increase customer loyalty and inform product development and service delivery.

 

Learn how Brandon has seen the perspective of customer experience evolve over the past six years and the combination of quantitative and qualitative research it takes to eliminate churn and better understand customers. 

Guest speaker(s)



Add insights to your inbox

We’ll send you content you’ll want to read – and put to use.



About the author(s)