There’s no longer a question of whether pharma should transform to a more patient-centric business model—but how. While ZS’s 2021 Patient Centricity Maturity Index showed 85% of companies have advanced in patient centricity, many of the industry’s capabilities are still foundational or basic. In this session, we introduce four ideas from outside of pharma to propel patient-centric organizations into the future. We also hear from patient advocates and industry leaders about how we can make these ideas a reality.


During this on-demand webinar, we explore:

  • How to get obsessed with your customer (the patient!)
  • The benefits of open sourcing service innovation
  • The role of cross-industry collaboration