Inside Global Pharma: What drives success in global brand strategy?

Sept. 8, 2020 | Podcast | 21-minute listen

What drives success in global brand strategy?

This podcast features Malik Kaman, Kurt Kessler and Smita Sealey sharing their perspectives. 


The oncology pharmaceutical landscape is exploding, both in revenue and competition. Integrated, customer-centric brand strategies provide an opportunity to stand out from the competition by delivering more customer value. Our podcast host, Jennifer Curtis, a ZS leader in pharma marketing in Europe, speaks with ZS leaders who specialize in oncology, marketing and market access to identify the key success factors in delivering a customer-centric global brand strategy.

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