Everest Group PEAK Matrix®: ZS named a commercial life sciences AI and analytics Leader

ZS has been named the highest-designated Leader in the Everest Group Life Sciences AI and Analytics Services for Commercial PEAK Matrix^® Assessment 2025. Everest Group cited the firm’s comprehensive technology offerings—including ZAIDYN^®, ZS’s proprietary platform—and its strategic consulting expertise and industry partnerships as key differentiators.

Everest Group measured 30 firms for “market impact” and “vision and capability.” ZS was positioned as the highest-designated firm in the Leader category:

Everest Group described some of the Leaders’ attributes that allow them to help commercial teams leverage AI and analytics. From the report:

• “Leaders offer a full spectrum of solutions across launch strategy, pricing, access, omnichannel marketing, sales enablement and patient engagement, supported by robust proprietary platforms.”
• “Leaders have operationalized gen AI and agentic AI across commercial use cases, including next-best action, marketing mix modeling and autonomous insight extraction, delivered through copilots and semantic frameworks. This, coupled with deep integration with Salesforce, Veeva, AWS, Microsoft and Databricks, enables seamless delivery.”

From its technology offerings to its consulting expertise, Everest Group noted a number of strengths when describing why ZS was named a Leader in the Everest Group Life Sciences AI and Analytics Services for Commercial PEAK Matrix^® Assessment 2025.

• “ZS’s proprietary platform, ZAIDYN, delivers cognitive insights, advanced analytics and next-best action recommendations, equipping enterprises with data-driven guidance across customer engagement and sales execution.”
• “It differentiates itself by anchoring its technology offerings with strategic consulting. It engages in problem definition and cross-functional use case development, providing advisory support that enhances solution customization.”
• “It has built strategic partnerships with both horizontal and vertical players, such as Salesforce and Veeva on the CRM side, and AWS, Adobe, Databricks and Cloudera for data management, to provide modular and integrated solutions.”
• “It serves a wide range of clients across the commercial maturity spectrum, from mid-market biotech and pharma to large pharma with global presence.”

Everest Group also shared two case studies in the report that highlight how ZS helps commercial life sciences teams leverage AI and analytics. The first case study describes how ZS helped a top-10 pharmaceutical company enhance training programs for their sales reps by developing an AI-powered virtual simulator.

The simulator uses a large language model to replicate realistic provider interactions and evaluate the reps’ conversational skills. It delivers personalized feedback with nearly 100% accuracy across 30 evaluation points, and the client now plans to expand its use as part of its broader sales training efforts.

The second case study described how ZS partnered with a leading medtech company to access deeper consumer insights in a declining category. Through qualitative research, behavioral data analysis and journey mapping, ZS identified key drivers of decision-making and developed targeted growth strategies. The effort led to a significant market share gain, a 10% sales lift among top payers and a refreshed commercial approach grounded in a better understanding of the company’s customers.

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Everest Group is a leading global research firm helping business leaders make confident decisions. Everest Group's PEAK Matrix® assessments provide the analysis and insights enterprises need to make critical selection decisions about global services providers, locations, and products and solutions within various market segments. Likewise, providers of these services, products, and solutions, look to the PEAK Matrix® to gauge and calibrate their offerings against others in the industry or market. Find further details and in-depth content at www.everestgrp.com.