Marketing Strategy

Give your customers real-time access to information on your products and services that’s customized to their channels of choice, thanks to a go-to-market strategy fueled by client preferences analytics and bespoke marketing tactics.


Challenges we solve

Filling data gaps

You need to research your customer base and distill insights about buyer preferences that drive customized and authentic connections.

Optimizing marketing budgets

Shrinking marketing budgets require a value-based approach to activation. Use data-backed analysis and customer research to help you align and maximize your investments.


Designing the right tech stack

Which technologies are right for your marketing execution and optimization needs?


ZS’s approach

We’ll help you create customer-centric strategies that set the market direction for your products and services, identify supporting tactics needed to successfully activate your plan and optimize your results with analytics-driven customer insights.

Research and insights

Analyze customer preferences and develop a strategy that will deliver on your goals and resonate with your target markets.

Customer segmentation

Leverage analytics to prioritize and determine optimal spend for each market segment.

Activate channels

Formulate campaigns to reach your target markets, activate programs across relevant channels and measure performance by segment. 

Optimize and report

Use performance data to measure campaign penetration and generate insights that inform future decisions.

Maximize spend

Make smart decisions with your marketing budgets based on your strategy, priorities and industry benchmarks.