Customer Insights

Give your marketing team the knowledge they need to improve the customer experience—and your commercial success—by partnering with us to synthesize multiple sources of customer data and develop insights about the drivers and barriers of customer behavior.


Challenges we solve

Assessing opportunities

Where do customer opportunities exist and what value do they hold?

Segmenting the customer universe

Which customer segments should you target?

Differentiating your brand to drive value

How can you design, position and price your product in a way that drives customer value and company results?

Managing the product life cycle

How can you gain an understanding of customer attitudes, motivations and behaviors over the course of a product’s life cycle to optimize performance? 


ZS’s approach

We’ll help you leverage insights generated from multiple sources of information to understand and influence customer behavior.

Decision-driven research

We design primary research focused on informing business decisions. We seek answers to questions that are necessary to inform the key business decisions and to take action. 

Custom research

We conduct market research at a depth and breadth appropriate for your needs. We’re methodology-agnostic, which allows us to deploy the research method best suited to address your business problem.

Multifaceted insights

Triangulating across multiple sources of insight results in stronger direction. We’ll help you go beyond primary market research to leverage multiple sources of insight such as secondary data analysis, social listening, ethnography and syndicated sources. 

Cognitive and behavioral science

Effectively integrate cognitive and behavioral science to drive greater impact across your enterprise, in areas ranging from sales and marketing, to product design, employee engagement and effectiveness, and customer education. Learn more.

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