Where to play



How can you identify opportunities for your brand within the competitive landscape?

Maximizing brand equity



You need to fully understand customers’ perceptions of your brand in order to leverage positive perceptions and address any negative ones.

Aligning messaging



How can you develop brand messaging that’s aligned to the positioning strategy and coordinates across your promotional channels?

Testing and refining



Brand messaging isn’t a “one and done” exercise. You need to test options with customers and refine your messaging based on customer feedback (versus the data you collect). 

WHAT WE DO

Challenges we solve



Opportunity assessment



Through rigorous qualitative and quantitative research and analytics, you can gain a deeper understanding of your customers’ needs, values and motivations to better assess brand potential and growth opportunities for your company.

Actionable growth strategies



Once you’ve identified your best opportunity for growth, we’ll help you design the most effective brand strategy to capture it. We leverage insights into your customers’ behaviors to create effective segmentation, messaging, engagement strategies and customer journeys.

Positioning and brand strategy



When working with our marketing and brand management consultants, you can leverage our end-to-end capabilities in both marketing strategy and research to help you develop the optimal brand positioning and messaging strategy.

Implementation



We bring structured frameworks and rigorous criteria to every engagement, drawing on our deep domain knowledge to maximize key leverage points and meet strategic objectives while facilitating broad organizational participation and alignment.

HOW WE DO IT

ZS’s approach

We’ll help you harness data, analytics and technology to develop and execute effective brand positioning and messaging strategies that yield enduring customer relationships.