Pharmaceuticals & Biotech

ZS rebrands BASES Pharmaceutical Forecasting to ZS Vista™

Nov. 8, 2021 | Press Release | 2 minutes read

Evanston, Ill—Nov. 8, 2021—ZS VistaTM is the new name for the suite of products formerly known as BASES Pharma. ZS acquired the pharmaceutical forecasting component of BASES from Nielsen in January 2018.


BASES Pharma has a long and established history of serving the life sciences industry, with more than 20 years of providing validated and accurate estimates of future demand. Since ZS’s acquisition of the suite of products in 2018, Vista has helped more than 40 life sciences companies with more than 150 unique opportunities.


ZS Vista (formerly BASES Pharma) is known for delivering accurate and validated estimates to help companies with launch planning. This includes several unique offerings for estimating HCP-driven demand by either looking at market share or expected product uptake, coupled with marketing and promotional efforts. And potentially even more notably, it can assess the impact that direct-to-consumer advertising can have on the growth and potential of a new brand. Both HCP and patient demand estimates are supported by the exhaustive key measures normative benchmarks and database that has over 20 years of history. As part of the acquisition deal with Nielsen, ZS will transition the BASES name by the end of 2022.


“The addition of Vista to ZS has had tremendous impact on our clients by providing confidence to make crucial pipeline decisions through proven, validated approaches to predict demand for new pharmaceutical products,” said Emily Mandell, ZS’s customer insights practice area lead. “As these questions evolve and become more complex than ever, connecting Vista to ZS’s existing consulting solutions has allowed us to bring better accuracy and better insight. We look forward to continuing to build upon this strong foundation with more innovations under the ZS Vista name.”

About ZS

ZS is a professional services firm that works side by side with companies to help develop and deliver products that drive customer value and company results. We leverage our deep industry expertise, leading-edge analytics, technology and strategy to create solutions that work in the real world. With more than 35 years of experience and 10,000-plus ZSers in more than 25 offices worldwide, we are passionately committed to helping companies and their customers thrive. To learn more, visit or follow us on Twitter and LinkedIn.

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Quintin Maidment

The Bliss Group

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