Consumer behavior has shifted. Retailers need to meet customers where they are.
Large-scale disruptions in the retail industry have made digital adoption an imperative. We show retailers where to play and how to win the market by applying sophisticated analytics and technology designed with speed in mind.
OUR CORE DIFFERENTIATORS
What sets us apart
Comprehensive customer research and insights
We leverage qualitative and quantitative research to identify customer cohorts, their journeys, purchase decision drivers and market dynamics.
Go-to-market strategy
We help clients apply data-driven tailored strategies to identify target audiences, develop a marketing plan and outline sales strategies to gain a competitive advantage.
Proprietary technology
We offer a range of AI-enabled tech solutions for our clients to solve business challenges and improve their customer experiences.
Expertise areas
Marketing
From segmentation, to customer loyalty, to cross-channel promotion strategy, we help clients identify and successfully reach their target audiences.
Merchandising
Our optimization techniques help retailers execute merchandising strategies across assortment build-outs, price packs and channel promotion spend.
Logistics & Supply Chain
We partner with retailers to plan, implement and optimize the entire fulfillment process, between the point of origin and the point of sale.
Store Operations
We help maximize operational excellence for retailers through inventory optimization, markdown pricing strategies and assortment planning.
Strategy & Forecasting
Using AI-driven analytics for forecasting and industry expertise, we help retailers reduce costs, maximize profits and optimize investment decisions.
Featured insights
Reinvent your business model with ZS's artificial intelligence
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