Gopi Vikranth
Background and experience
Gopi is a principal at ZS who helps clients harness big data, advanced analytics and pricing insights to improve commercial performance, strengthen customer engagement and accelerate business growth.
Gopi is a seasoned decision sciences and analytics executive with extensive expertise in retail, gaming and hospitality, pharma and property and casualty industries.
Before joining ZS in 2019, Gopi was the vice president of big data and marketing analytics for Melco Resorts and Entertainment, and prior to that was the vice president of marketing analytics at Caesars Entertainment. Prior to that he was working with Mu Sigma, a big data analytics consulting firm. There he focused on customer analytics, segmentation and targeting, marketing mix, sales force optimization, dynamic pricing, marketing effectiveness, reinvestment optimization and scaling big data and machine learning capabilities for multiple Fortune 500 firms.
Education
Master of technology in advanced communication systems, IIT Bombay
Bachelor of technology in electrical engineering, IIT Bombay