Aritra Das
Background and experience
Aritra is an associate principal who leads strategic marketing engagements with major pharmaceutical clients in the New York tri-state area. Aritra has been consulting across North America and India since 2015. His primary area of expertise is in marketing strategy, insights and analytics. He has worked extensively in areas such as brand planning, opportunity assessment, forecasting, customer journey, segmentation, positioning and messaging, launch analytics and performance tracking and optimization. He has participated in initiatives focused on furthering insights and analytics methodologies at ZS and has developed thought leadership for ZS in the insights and analytics space for internal and external publications.
Prior to ZS, Aritra spent several years doing consulting work with Strategy and PwC in India. He was involved in large-scale business process transformation initiatives across multiple industries, including energy and utilities, retail, health insurance and telecommunications. Aritra is a native Bengali speaker who is bilingual in English and fluent in Hindi.
Education
MBA, Indian Institute of Management, Bengaluru
BE, electronics and telecommunications, Jadavpur University in Kolkata, India