Impact fact

Chad has designed more than 1,000 sales incentive plans for over 300 companies across industries and the globe.


Chad leads the sales compensation practice area and the sales compensation center of expertise. He is a Certified Sales Compensation Professional (CSCP) with more than 20 years of consulting experience helping clients create and implement motivational sales incentive plans and set fair and challenging sales quotas. Chad works across all industries but spends most of his time in the medtech, high-tech, hospitality, business services, financial services and manufacturing industries.



Chad is the author of the books The Future of Sales Compensation and Sales Compensation Solutions, plus 100-plus articles in publications including Compensation and Benefits Review, the WorldatWork journal, and Workspan. In addition, he regularly publishes his sales compensation insights on Chad has spoken at more than 50 conferences on the topic of sales compensation, is on the sales compensation faculty of WorldatWork, and teaches sales compensation in the executive education department at Northwestern University’s Kellogg School of Management.



Prior experience

Prior to joining ZS, Chad was with Hewitt Associates. During that time, he consulted with clients to create motivational sales incentive plans and set accurate sales goals.




Chad holds an MBA with distinction from the University of Michigan Ross School of Business and a bachelor’s degree in computer science from the University of Iowa.



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