Arup helps ZS’s oncology clients across commercial and R&D analytics to develop and commercialize new therapies.

Arup is a principal at ZS with 12-plus years of experience in consulting and data-driven analytics. He leads ZS’s India oncology vertical, along with the commercial analytics delivery capability team for a large pharma client and R&D analytics delivery for a large biotech company.

Arup’s expertise spans multiple oncology sales and marketing areas, including launch planning, go-to-market strategies, activity planning, customer segmentation and targeting, brand analytics and ROI measurement. Arup also keeps the firm updated on the latest oncology analytics frontiers, and provides an industry perspective on best-in-class analytics practices for oncology.

Before joining ZS, Arup worked as a management consultant with Deloitte Canada advising Fortune 500 insurance and healthcare clients based in Canada. He has also worked as an analyst with Infosys advising leading U.S. insurance companies on technology solutions.

Arup holds an MBA degree from the Schulich School of Business at York University in Toronto. He graduated second from Jadavpur University in India with a bachelor’s degree in engineering.