Solutions

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  Business Technology

  On-demand access to the right data and analytics can be a game changer—if you’re prepared to take advantage of it. We’ll solve your toughest information challenges, helping you access the right data and analytics to reengineer your information strategy—saving you time and money, and improving employee and customer satisfaction.

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  Commercial Strategy and Transformation

  In today’s marketplace, targets are always moving and business decisions are getting increasingly complicated. ZS is here to help. We’ll collaborate with you to reinvigorate your commercial strategy, delivering better business performance and lasting value.

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  Consumer and Patient Marketing

  Developing and implementing the right combination of consumer and patient marketing tactics is critical to achieving key business objectives for pharmaceutical, biotech, and medical device manufacturers. ZS helps organizations identify and implement initiatives that offer a win-win opportunity: those that drive brand results and improve patient health outcomes.

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  Customer-Centric Marketing

  According to ZS’s research, 56% of healthcare providers now restrict their interactions with pharmaceutical sales reps. To succeed, life sciences companies need to evolve their sales and marketing approach, and embrace customer-centric marketing. CCM enables organizations to integrate promotional efforts and better manage communications, using rich insights to optimize the customer journey. 

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  Customer Insights

  Healthcare providers are more digitally connected than ever before, giving sales reps unprecedented access to their customers, but that access changes their relationship to marketing, too. Can you predict what HCPs will be looking for next? We’ll partner with your teams to aggregate and understand customer data, and to develop customer insights that will help your business thrive.

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  Growth Marketing

  Customers today are bombarded with promotional messaging. As a result, they’ve become focused on finding the relevant information that addresses their specific needs and preferences, and tuning out the rest. To successfully build customer relationships and increase revenue requires a combination of art and science: Marketers need to gain a deeper understanding of their customers—pulling from a wide and varied spectrum of data sources and then applying the resulting insights to build compelling messages and strategies for growth.

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  Healthcare Ecosystem Solutions

  In the U.S. healthcare ecosystem, providers are consolidating, patients are increasingly empowered, and payers are playing a more and more prominent role in treatment decisions. The healthcare industry as a whole continues its shift from volume to value, refocusing payment models around the quality and cost of patient outcomes. Amidst this growing complexity, the old models for life sciences organizations no longer work. We’ll help you reinvent the way you go to market, from clinical development through to commercial, and we’ll give you the insights and analysis that you need to prepare for what’s next. 

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  People and Performance

  Today’s rapidly evolving marketplace is too complex to simply shuffle your current team into new roles and expect good results. The modern marketplace demands new strategies for attracting and managing the right talent for your business in real time. We’ll partner with you to develop new, data-driven strategies for attracting, keeping and improving the talent you need to meet your business goals. 

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  Pipeline and Launch Strategy

  The road to pharmaceutical commercialization has grown longer and tougher to navigate, and a robust product pipeline is no assurance of success. We’ll work with you to develop a customized road map that will improve drug development and commercialization efficiency to help ensure your business’s profitability. 

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  R&D Excellence

  In this increasingly cost-conscious and budget-constrained healthcare environment, pharmaceutical companies have to prove the value of their therapies to payers, physicians and patients with real-world evidence. At the same time, randomized clinical trials have become more costly and more complicated, increasing product development costs. We’ll apply our strategic, analytic and technological expertise to your R&D challenges, helping you succeed in clinical trials and improve the commercial performance of your products. 

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  Resource Planning and Deployment

  With your market and your business’s needs changing constantly, and your customers’ purchasing processes continuously evolving, you need an agile planning model with a thorough assessment of sales resources, and new ways to deploy them. We’ll partner with your team to develop a customized resource plan, assist you in setting the plan in motion, and then continually optimize your resource allocation to improve market share and maximize profits. 

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  Sales Compensation

  Great sales compensation programs take into account what motivates salespeople, how to promote desired changes in reps’ behaviors, what sales leaders and HR teams need, and what the C-suite’s goals are—and they also consider how all of these may change over time. We’ll partner with your sales teams to design and launch a motivational compensation program that will excite your sales force and promote top-line growth.

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  Value and Access

  The hurdles to a drug’s commercialization are growing increasingly challenging, as payers, providers and patients demand more compelling evidence of both the health benefit (the value) and the financial impact (the affordability) of treatments and therapies. Using a unique combination of thought leadership, multidisciplinary approaches to value, structured frameworks and client partnership, we’ll help you achieve commercial success in a rapidly changing environment.