Real World Evidence

Leverage integrated evidence capabilities and a data-driven approach to transform your product’s development and value demonstration.


Challenges we solve

We work with our global clients to break silos and enable sustained innovation.

Creating a holistic RWE strategy

To increase the efficiency of product development, effectively communicate value to stakeholders and earn their buy-in, establishing a holistic, cross-functional real-world evidence (RWE) strategy is critical. 

Anticipating evidence requirements

You need to ensure that your evidence generation is aligned with stakeholder requirements, from regulatory approval and market access to ongoing value demonstration.

Cost-effective evidence creation

Establishing a full-fledged RWE capability requires a solid strategy, investment and time. We can help you accelerate the journey and kick-start the production of high-quality evidence that meets stakeholder needs.  

Building a future-focused RWD strategy

To create a comprehensive and futuristic RWE capability you first need to establish a strong real-world data (RWD) strategy. This ensures you’re proactively planning your evidence needs and investing in the right data and data partnerships.


ZS’s approach

ZS can provide a full spectrum of evidence strategy advisory and apply our decades of experience underpinned by data, analytics, technology and end-to-end expertise. We’ll align closely to solve challenges across the R&D value chain.

Integrated evidence strategy and planning

We collaborate to help establish short-term and long-term evidence strategies across product life cycles and functions. We can help optimize holistic evidence strategies and align to address critical evidence needs. 

Data excellence

We’re here to help you plan proactively and define your data strategies. Our road maps are suitable for identifying priority use cases and data gaps, obtaining data assets and fully leveraging partnerships to enable data-based decision making.

Evidence generation

Find the right evidence through exploratory analysis and accelerated, end-to-end evidence generation. Use your evidence to support robust clinical trials, regulatory and payer decisions and provider adoptions. 

Real-world evidence data sciences

We foster partnerships with clients and leverage artificial intelligence (AI) to solve and support evidence needs across your product’s life cycle. Our deployed AI services help you bring AI innovations to health systems to improve patient outcomes. 

Real world evidence technology

Advance your RWD management and evidence generation with rapid insight analytics as well as robust ready-to-use technology solutions to digitally transform your product lifecycle processes.