ZAIDYN Customer Engagement

Drive personalized, dynamic customer relationships at scale.

ZAIDYN Customer Engagement

See how a digital platform transforms customer engagement

Harness the power of personalization with an integrated, cloud-native platform that helps your teams move faster together in the dynamic healthcare ecosystem.


Create personalized customer journeys to define, drive and strengthen customer relationships

Start anywhere. Scale when you’re ready.

Orchestration Engine

Learn customers’ preferences for digital and in-person contact. Orchestrate personal customer journeys and deploy AI to automate customer engagement processes and nudge field reps to act.

Field Activation

Arm your field team with CRM-integrated tools that give each rep a dynamic, personalized call plan and suggestions for how to engage healthcare providers with the right message. 

Omnichannel Next Best Actions

Create a personal experience for each physician. AI learns how physicians interact in digital and in-person channels and determines what digital action should happen next. Integrate with marketing systems to automate actions.

Content Personalization

Enable modular content development for emails and other digital channels. AI-powered microtagging and optimization help you personalize every interaction.

Customer 360

Meet your customers' evolving needs and preferences. Data from digital and non-digital channels sync up to provide insight into how customers engage with your brands, products and the broader healthcare ecosystem. 

Algorithm Exchange

Run and train ZS industry-tested algorithms from our library, including our next best action and dynamic targeting algorithms. Or develop and incorporate your own algorithms to create something new. 

Data Subscriptions

Use the latest propriety ZS data in your models or dashboards. Affinity Monitor® aggregates real-world healthcare professional engagement data to understand channel affinities. Access Monitor™ uses rep access metrics to learn which doctors open doors to pharma sales reps. 

Impact by the numbers

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