Medical Affairs

Strengthen your medical affairs organization’s role as a strategic contributor to meet healthcare stakeholders’ changing needs.


Challenges we solve

Designing your strategy

You need to define your team’s purpose, prepare for future changes, enable necessary training and put measurement levers in place so that you’re always prepared for what’s next. 

One size doesn’t fit all

Every medical affairs organization is different, so there’s no template to follow. From organizational design to field team deployment, you need to design a strategy that suits your company’s unique needs.


Scientific evidence generation planning

Evidence generation requires a multidisciplinary approach, from global health economics outcomes research (GHEOR) to clinical operations to real-world evidence (RWE). 


Articulating medical value

Because of medical affairs’ unique position in the organization, it’s essential to identify, understand and articulate the value it creates to both internal and external stakeholders. 


ZS’s approach

Get access to proven medical methodologies, frameworks and tool kits developed and tested with our client partners. We’ll work with your medical affairs department to design strategies and approaches tailored to your distinctive needs.

Applying holistic solutions

Based on a deep understanding of the medical landscape, the ZS STRIDE framework supports medical affairs organizations from strategy through to implementation. We’ll help you tackle current-day challenges and prepare for future opportunities.

Generating actionable insights

You’ll get support with setting up the right processes and tools for insights collection, synthesis and summarization to help direct your decision-making. 

Growing and scaling wisely

Take the guesswork out of determining the right size, structure and geographic alignment of your medical affairs organization. We work with field medical management on optimal medical science liaison (MSL) team sizes and territory maps based on business criteria and workload metrics.

Delivering value with data

We can help you identify, understand and articulate the value created by medical affairs. Tap into our wealth of experience in designing reporting templates to devise and communicate appropriate KPIs to your key stakeholders.