Marketing and Sales

Modernize and personalize your GTM strategy with AI

Blend human and digital touch points to deliver AI-powered personalization at scale and drive measurable impact.

ZS is modernizing go-to-market models for the personalization-first era. We help sales and marketing teams blend the human and digital touch to deliver growth and impact. Get to know your customers in their context better than your competitors do.

Use insights to power better B2B and B2C personalization

Using advanced analytics and data science, turn data into insights to understand the emotional and functional sparks that motivate customers to act and overcome the barriers that prevent them from acting.

Personalize with precision at scale

The go-to-market strategies of the future focus on customers, not products. Adopt an enterprisewide approach that places customers at the forefront to drive impact and growth by building AI into B2B and B2C marketing.

Customer engagement strategy: Technology-powered, surround-sound connections

Create and test messaging and materials based on a deep understanding of customer context and the barriers people face. Then connect to customers where they are and when they need you.

Commercial effectiveness: Leverage the power of humans plus technology in your sales force

Combine the power of human interaction with the precision of data to deploy your sales force in the contexts that matter most to drive results. Empower your sales reps through AI to act as mainstays, not messengers, by removing customer barriers.

Change management: Upskill your teams to outpace change

Equip your teams with the skills they need to become more savvvy and strategic. Investments in AI and digital initiatives amplify the value of your team’s strengths without disrupting productivity.

Expand your markets: Find new paths to realize value

Communicate differentiated value and realize impact by discovering unmet needs, testing new ideas and accelerating what works, globally and at speed.

Our experience in go-to-market strategy

ZS applies our go-to-market strategy consulting expertise, powered by AI, to drive results across industries.

$1B+

In incremental revenue achieved by creating a comprehensive digital GTM strategy

2.5x

Higher win rates for a high-tech client through GTM strategy and precision account targeting

1,500+

Go-to-market projects that demonstrate our deep domain expertise

40+

Years of experience driving commercial excellence

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CASE STUDY

Helping Triumph boost customer loyalty and sales with AI-driven personalization

Triumph International partnered with ZS to turn scattered data into smarter marketing, stronger loyalty programs and measurable growth using AI and advanced analytics.

See the impact

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CASE STUDY

Successful debut of Choice Hotels’ revenue management system

ZS led a change management initiative for Choice Hotels to help 10,000 franchisees onboard and adopt a new revenue management system.

See the results

CASE STUDY

Takeda Oncology and ZS create an AI-powered application with real-world insights

Takeda Oncology and ZS used machine learning to help reps better understand their customers and the patient journey.

Find out more

PODCAST

Reinventing Customer Experience

Arun Shastri and Gopi Vikranth talk with digital, analytics and technology leaders to learn how they are transforming their customer experience programs and see consumer engagement evolving in the future.

Listen now

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AI in customer experience won’t help if you’re solving the wrong problems

July 30, 2025 | Article

Learn what leading organizations do differently to drive customer engagement transformation: shifting from channel tactics to customer experience strategy, using AI in customer experience to remove real barriers and delivering personalized customer engagement that feels human and relevant.