Portfolio Strategy & Management

Define a vision for your business and product mix to address future market needs and establish market leadership. Build your innovation pipeline to make this vision a reality with calculated decisions about future opportunities to drive growth, manage risk, and penetrate and win in new markets.


Challenges we solve

Driving future business growth

For many companies, shareholder value is driven by future growth potential. Right-sizing your innovation pipeline and focusing on high-growth opportunities is critical.

Improving return on R&D

As R&D costs continue to rise, companies need to make smarter decisions about which development opportunities to invest in and which to put on hold.

Realizing product potential

Current products can provide additional value from organic growth opportunities—if you know how to unlock them. 

Balancing risk and return

Are you making portfolio investment decisions that will maximize return while mitigating the risk of missed growth goals?


ZS’s approach

Access our proven portfolio strategy and optimization solutions to make better decisions about how to allocate investments across future product and business development opportunities.

Portfolio strategy

Using a mix of scientific and commercial expertise, we’ll co-develop a future vision for your product portfolio that informs business development and R&D investment decisions for long-term success.

Life cycle management

Exploit the full potential of organic growth opportunities with your existing products, building a “portfolio within a product” by identifying new target audiences, target markets and product use cases.

Portfolio management

We support end-to-end product portfolio management functions: developing capabilities from the ground up, providing tech and analytics to optimize portfolio strategy decisions, ensuring data fidelity and evolving how decisions are presented to senior leaders.