Bret is proud to have helped 35-plus medical device companies improve their commercial strategies.


Bret focuses on medical products and services clients. His experience includes go-to-market strategy, segmentation and targeting, territory alignment, marketing strategy, incentive compensation and commercial operations. He has worked with clients in the U.S., Latin America, Europe, Canada and emerging markets.


Bret has authored or co-authored many journal articles and white papers relating to medical device commercial strategies, including “Five Reasons Your Global Sales Aren’t Growing,” “Building a Sustainable Targeting Capability in Medical Device Companies,” “Designing a High-Performance Sales Model” and “Global Outsourcing for Medical Sales and Marketing.”

Prior experience

In 1996, Bret worked at ZS as a summer intern, and he joined the firm full time in 1997.


Bret earned an MBA from the Wharton School of the University of Pennsylvania, with concentrations in marketing and operations. He also holds a master’s degree in international studies from the University of Pennsylvania and a B.A. in economics from Stanford University.

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