Kevin is an associate principal in ZS’s Princeton, N.J., office, and a leader in ZS’s marketing practice area, focusing on driving brand strategy through advanced analytics, primary market research and innovative approaches to connect primary and secondary data.
Kevin has extensive experience in marketing strategy, analytics and research in both the U.S. and global markets. Over the past 15 years, he has helped a range of top global healthcare, financial, consumer goods and technology companies develop and implement market segmentation, marketing mix and forecasting decisions, conduct customer targeting from both customer and prospect perspectives, develop and implement predictive modeling, and inform long-term strategic planning decisions.
Prior to joining ZS, Kevin was an associate partner at Rosetta Consulting, where he led the firm’s advanced analytics and modeling team. At Rosetta, he developed insight-based multichannel marketing strategies and campaigns, created customer database insight-driven executional strategies, and developed predictive models in big data environments.
Kevin has an M.S. in statistics, an M.S. in economics, and a B.A. in economics and international relations from Lehigh University.