Kevin is a principal in ZS’s Princeton, New Jersey, office and a leader in ZS’s analytics and marketing practices, where he focuses on optimizing strategies and tactics informed by predictive insights.
Kevin has extensive experience in marketing strategy, AI and research in both U.S. and global markets. Over the past 20 years, he has helped a range of top global healthcare, financial, consumer goods and technology companies develop and implement market segmentation; make marketing mix and forecasting decisions; conduct customer targeting from both customer and prospect perspectives; develop and implement predictive modeling; and inform long-term strategic planning decisions.
Prior to joining ZS, Kevin was an associate partner at Rosetta Consulting, where he led the firm’s advanced analytics and modeling team. At Rosetta, he developed insight-based multichannel marketing strategies and campaigns, created customer insight-driven executional strategies, and developed predictive models using novel approaches.
Kevin has an M.S. in statistics, an M.S. in economics and a B.A. in economics and international relations from Lehigh University.