Paul’s focus is in marketing strategy and research. Over the last 20 years, he has assisted major healthcare clients with a wide range of strategic marketing questions for both in-line and pipeline products. Paul also leads ZS’s segmentation offering area.
Paul draws on deep expertise in marketing strategy and customer insight to support pharmaceutical brands across a wide range of therapy areas, including oncology, neurology, nephrology, diabetes, psychiatric, and many others. His experience also spans a broad set of marketing solutions, including customer segmentation, brand positioning, value/access, demand estimation, customer journey/ experience, performance tracking, and qualitative research. His research expertise spans the full range of respondent types, including HCPs, patients, caregivers and payers.
Before joining ZS, Paul worked for several years at a leading management strategy consultancy. In addition to his consulting experience, he has also taught business school classes and performed academic research.
Paul holds a B.A. in economics from Yale University, and a master’s and Ph.D. in marketing from the Kellogg School of Management at Northwestern University.