Paul pioneered new customer segmentation approaches, bringing innovative solutions to 50+ major pharmaceutical brands.


Paul’s focus is in marketing strategy and research. Over the last 20 years, he has assisted major healthcare clients with a wide range of strategic marketing questions for both in-line and pipeline products. Paul also leads ZS’s segmentation offering area.




Paul draws on deep expertise in marketing strategy and customer insight to support pharmaceutical brands across a wide range of therapy areas, including oncology, neurology, nephrology, diabetes, psychiatric, and many others. His experience also spans a broad set of marketing solutions, including customer segmentation, brand positioning, value/access, demand estimation, customer journey/ experience, performance tracking, and qualitative research. His research expertise spans the full range of respondent types, including HCPs, patients, caregivers and payers.



Prior experience

Before joining ZS, Paul worked for several years at a leading management strategy consultancy. In addition to his consulting experience, he has also taught business school classes and performed academic research.




Paul holds a B.A. in economics from Yale University, and a master’s and Ph.D. in marketing from the Kellogg School of Management at Northwestern University.