Pratap has been the managing principal for the firm’s global pharmaceuticals practice since 2012 and also leads the firm’s advanced data science track. He also serves on ZS’s shareholders’ council.
Pratap has advised numerous leading companies in the pharmaceutical and healthcare industries on a wide range of sales and marketing issues, including multichannel marketing, marketing mix, promotion response measurement, managed care issues, sales force strategy and incentive compensation. Most recently, his work has focused on developing effective strategies and analytics for changing customers in the new healthcare ecosystem.
A recognized healthcare industry expert, Pratap regularly contributes his insights to publications including The Wall Street Journal, Bloomberg Businessweek, Business Insider, Fortune, Medical Marketing & Media, NPR, Pharmaceutical Executive and others. Currently, his thought leadership work focuses on topics as diverse as healthcare policy; life sciences companies’ new commercial and organizational models; and the evolving relationships between patients, providers and payers (and the life sciences organizations that serve them).
Pratap holds a Ph.D. in artificial intelligence from the University of California, Berkeley, and a bachelor’s of technology in computer science from the Indian Institute of Technology, Delhi.