Impact fact

Priyanka has advised and helped 15-plus pharma and biotech clients with their oncology portfolio across issue areas, ranging from forecasting to patient analytics to sales analytics.


Priyanka has over 10 years of experience in sales and marketing analytics projects for the pharmaceutical industry. She focuses on helping pharmaceutical clients make the best use of patient analytics in driving business decisions.


Priyanka is an expert in developing capabilities within forecasting and patient analytics. She spearheaded the development of patient analytics stencils and is an expert in patient journey application. Priyanka also leads the Pune-based forecasting expertise pod.


Priyanka is known at ZS for pushing the innovation quotient on using AI/machine learning in forecasting and is instrumental in developing driverless forecasting.  

Prior experience

Prior to her current role, Priyanka has worked on multiple sales and marketing projects across multiple pharma clients. She has also worked on multiple oncology analytics projects across big pharma clients.


Priyanka has a PGP in management, strategy and finance from the Indian School of Business and a bachelor’s in electric engineering from the Indian Institute of Technology in Kharagpur, India. 

Media coverage