This article was first published on June 10, 2021, on the MD+DI website.


The continued rise of large, complex and sophisticated organized customers in the U.S. healthcare system is creating new imperatives and opportunities for medtech organizations. Recently completed research conducted by ZS, in partnership with the Strategic Account Management Association, provides critical insight into the challenges, opportunities and priorities for the medtech leaders responsible for their company’s organized customer strategy, capabilities and impact. This article outlines key takeaways from this groundbreaking research and its implications for medtech leaders.


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