Written by pharmaceutical forecasting expert Arthur G. Cook, Forecasting for the Pharmaceutical Industry (second edition; Gower Publishing) is the definitive guide for forecasters and the multitude of managers and executives who rely on forecasts in their decision making. This highly pragmatic book explains the basis of a successfully balanced forecast for products in development and currently marketed products, and explores the varied tools and methods for forecasting and how they can be used to communicate market dynamics to various stakeholders. The text is liberally illustrated with tables, diagrams and examples. A final extended case study provides the reader with an opportunity to test their knowledge.
The second edition also includes a brand new chapter on specialized topics such as forecasting for orphan drugs and biosimilars, as well as updates on:
- The pharmaceutical forecasting process.
- Tools and methods for new product and in-market forecasting.
- Strengths and weaknesses of different forecast approaches.
- And more.
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Arthur G. Cook is a Principal with ZS and is the leader of the firm’s Pipeline Strategy practice. He has worked with many of the premier companies in the pharmaceutical industry, across 25 countries, and has developed forecasts for products in over 150 different therapeutic areas. Art's experience spans strategic planning, forecasting, market research, pricing, and decision analysis. He has been a featured speaker at numerous pharmaceutical and health care industry conferences. Prior to joining ZS, Art held senior positions at two major pharmaceutical companies, including Director of Global Forecasting for Syntex Pharmaceuticals. He holds a B.S. in chemistry from Stanford University, a Ph.D. in chemistry from Harvard University, and an M.B.A. from the Haas School of Business at the University of California at Berkeley.