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Learn more about our forecasting solutions


ZS Associates is one of the world’s largest business services firms specializing in transforming sales and marketing from an art to a science. We help clients gain market share at lower cost. We do so by creating data-driven strategies that they can implement rapidly and by taking on sales and marketing operations to make them more competitive.

ZS focuses exclusively on the two areas that create customer demand: sales and marketing. Our consultants leverage the firm’s deep knowledge of the range of sales and marketing activities and how they interact in order to anticipate the upstream and downstream effects of virtually any decision. Thus, we offer clients the unique advantage of understanding what will work best for their company as a whole.

Since 1983, ZS has been working shoulder to shoulder with leaders at hundreds of the world’s top corporations. We help our clients gather and analyze data to create the best strategies; orchestrate sales and marketing activities to increase demand efficiently; and change quickly to become more competitive. Our clients work with us year after year because we are responsive, collaborative and flexible – and, not least of all, because we are passionate about what we do.

Linking Europe

For multi-national companies, an effective Global/Regional business headquarters is critical to ensure continued global growth. HQ teams are the link between high-level corporate strategy and day-to-day field or affiliate level business. Successful HQ teams know their role is not only to develop strategy, but perhaps most importantly, to enable action, change, and local implementation.

ZS’s Zurich team has extensive experience in increasing the effectiveness of Global/Regional HQ sales, marketing, medical and market access organizations. Our office is comprised of consultants from the top global universities and many have advanced degrees. ZS opened the Zurich office in 2008 and in the years since we have seen our team grow significantly.

The Zurich team offers:

  • In-depth local expertise in the pharmaceutical and medical technology industries with access to globally located experts in additional industries
  • Significant experience in solving clients’ sales and marketing issues in over 27 European countries with both HQ and affiliate teams
  • Consultants who are fluent in many of the core-European business languages

Global and Regional Sales and Marketing Solutions that Work

You need a consulting partner that understands the sales and marketing challenges facing European and regional headquarter teams. We have significant experience and a proven track record in devising solutions that work, not only for the HQ teams, but also for each affiliate country. Our engagement approach focuses on linking HQ teams with affiliate teams across sales and marketing to ensure that strategy can be effectively turned into action.

ZS’s Zurich office has extensive experience and insight in:

  • Using our deep understanding of European market dynamics to improve our clients’ internal sales and marketing capabilities, at a global, regional, and country level and to ensure successful local implementation
  • Supporting end-to-end marketing solutions, from opportunity assessment and value proposition to forecasting, marketing mix, and tracking
  • Increasing sales force efficiency and effectiveness, from establishing a clear sales process, sales force structure, role definition (e.g. Key Account Managers) to customer targeting, territory alignment, and incentive compensation design

To learn more about our work across Europe, please contact Heather Wiederholt in our Zurich office.

ZS Associates International, Inc., Evanston, Zweigniederlassung Zürich
Dreikönigstrasse 31a
Zürich, 8002
+41 (0) 44 254 64 00