Impact fact

Aritra has helped leading pharmaceutical companies launch and commercialize 20-plus products, leveraging the power of insights and analytics.


Aritra is an associate principal in ZS’s New York office. He leads strategic marketing engagements with several major pharmaceutical clients in the New York tri-state area. He is also involved in developing thought leadership for ZS in the insights and analytics space.


Aritra has over a decade of consulting experience across North America and India. His primary area of expertise is in marketing strategy, insights and analytics. He has worked extensively in areas such as brand planning, opportunity assessment, forecasting, customer journey, segmentation, positioning and messaging, launch analytics and performance tracking and optimization. He has been involved in several initiatives focused on furthering insights and analytics methodologies at ZS and has multiple internal and external publications to his name.

Prior experience

Prior to ZS, Aritra has several years of consulting experience with Strategy&  and PwC in India. He was involved in large-scale business process transformation initiatives across multiple industries, including energy and utilities, retail, health insurance and telecommunications.


Aritra holds an MBA from the Indian Institute of Management, Bengaluru, and a BE in electronics and telecommunications from Jadavpur University in Kolkata, India. Aritra is a native Bengali speaker, bilingual in English and fluent in Hindi.