Emily focuses on marketing and insights with ZS’s pharmaceutical and medical products clients. Her experience includes both in-line and pipeline marketing, with an emphasis on early-stage pipeline marketing and product development.
Emily has nearly 20 years of experience advising pharmaceutical clients on marketing issues such as clinical trial design, forecasting, opportunity assessment, segmentation, positioning and messaging. She has worked across dozens of therapeutic areas globally. She is an expert in designing and executing a vast variety of primary research methodologies and integration of data sources.
Emily has led the development of several new capabilities and offerings as part of ZS’s pipeline and launch and customer insights teams. Before joining ZS, she spent time in analytics and insights at two pharmaceutical companies.
Emily holds a B.B.A. in accounting from the University of Wisconsin-Madison.