Impact fact

Melissa is proud to have partnered with clients to create measurable, human-centered solutions for complex problems using design thinking methods.



Role



Melissa has more than 20 years of experience in UX strategy, research and design. She leads user experience for clients on the East Coast and brings successful human-centered innovations to enterprise, HCP, patient and caregiver audiences.

 

 

Expertise



Since joining ZS in 2015, Melissa has worked across more than 60 ZS clients. She has brought human-centered business transformation to a variety of projects, including R&D for clinical trial feasibility applications; patient registries, access support and RWD portals; data catalogs; brand and field reporting; customer-centric marketing and multiple custom development applications. Throughout her projects, people are at the center as she leverages her expertise in LEAN UX, Agile, human-computer interaction, behavioral design, human cognitive psychology, storytelling and gameful experience design to create differentiated solutions with high user adoption and measurable impact.

 

 

Prior experience



Melissa has a background in business, cognitive and behavioral psychology, human and veterinary medicine and visual arts. She began her career working at a startup technical consultancy for financial clients and went on to work at large enterprises and mid-sized companies across multiple industries, including high-tech, banking and finance, healthcare, energy, real estate and insurance. She is also a published medical illustrator.

 

 

Education



Melissa holds an M.S. from Boston University in multimedia mass communications, where she graduated with honors and distinction, and a B.F.A in medical illustration from the Rochester Institute of Technology, where she graduated magna cum laude.