Impact fact

The programs that Russell has helped clients launch have produced hundreds of millions of dollars of incremental value.


Russell is a principal in the marketing analytics practice at ZS. He has extensive experience leveraging data and customer insight as a foundation for developing actionable growth strategies, new products and services, user experiences, and cross-channel customer engagement programs. 




Russell has worked across a number of industries, including financial services, consumer technology, retail and hospitality. He helps clients with solutions including customer engagement strategy, personalization, customer journey mapping, customer segmentation, demand-driven innovation, campaign/tactic executional strategy and program measurement. 



Prior experience

Prior to joining ZS, Russell was an associate partner in the consulting practice at Rosetta (a leading customer engagement agency within the Publicis network), where he led strategic engagements for a number of Fortune 100 brands. 




Russell holds a degree with highest honors in ecology and evolutionary biology from Princeton University.