The Healthcare Landscape Is Shifting Under Your Feet. Are You Prepared to Respond?
We’re entering a new era in healthcare, and it’s not just the rules of the game that are changing. It’s the game itself.
The shift toward value-based care continues, and pharma and biotech companies are being asked to better justify prices, demonstrate value and deliver improved patient outcomes. Meanwhile, the pharma industry’s customer base is changing and diversifying, with physicians’ influence on purchase decisions declining, IDNs, payer systems and other organized customers growing more prominent, and new stakeholders demanding pharma’s attention. Competition is heating up, new entrants are gaining ground, and regulatory pressures are intensifying.
Along with these external forces, pharma and biotech organizations face a mountain of internal pressures. Organizational structures need to be rethought, commercial models need to be reinvented and business processes overall need to become more responsive to a marketplace in flux. Pharma companies have to become leaner and more agile, and increasingly data-driven. Of course, pharma has always been a data-driven business in many ways, but advanced analytics solutions such as artificial intelligence and machine learning require altogether different people, processes and technology. Then there’s the challenge of bringing new therapies to market more efficiently and effectively, to say nothing of discovering and developing them.
In this new era of healthcare, do you have the capabilities, skills and solutions that you need to win? ZS can help.