Pharmaceuticals & Biotech

How designing for behavior change can help digital healthcare leaders and patients

By Jeff Gombala, Vincent Matyi, and Dan Wimble

Dec. 16, 2020 | Infographic | 4-minute read

How designing for behavior change can help digital healthcare leaders and patients


Digital healthcare pharma leaders face challenges when it comes to generating better business outcomes for their companies and better health outcomes for patients. One strategic approach to addressing this involves behavior change design—an emerging discipline rooted in psychology, scientific methods and design principles to positively influence patients’ habits, activities and attitudes. This approach includes human-centered methods, behavioral interventions and metrics that track and measure successful outcomes. Digital healthcare leaders can adhere to four key principals: understanding patient behaviors, identifying clinically-recognized interventions, co-designing purposeful solutions and measuring success with predefined criteria.

  1. Source: Interpret
  2. Source: Interpret

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