These days, it’s imperative that a company offers an experience that delights its customers. Pharma companies in particular must evolve their commercial model to provide an elevated experience, but what does that mean? With fewer opportunities for face-to-face interactions, it means going beyond human-based relationships to glean data, build on it, and ultimately become digitally driven.
In this webinar, Boehringer Ingelheim and ZS partner to share the keys to overcoming a lackluster customer experience, and how integrated analytics can break down silos to drive customer insights at a global scale.
Watch this webinar to learn:
- Typical analytics obstacles and how commercial teams can overcome them
- Key analytics features that help to scale your customer experience efforts globally
- How Boehringer Ingelheim combined its unique processes and people with technology to create action-oriented insights