This podcast features Malik Kaman, Kurt Kessler and Smita Sealey sharing their perspectives.
The oncology pharmaceutical landscape is exploding, both in revenue and competition. Integrated, customer-centric brand strategies provide an opportunity to stand out from the competition by delivering more customer value. Our podcast host, Jennifer Curtis, a ZS leader in pharma marketing in Europe, speaks with ZS leaders who specialize in oncology, marketing and market access to identify the key success factors in delivering a customer-centric global brand strategy.
