Pharmaceuticals & Biotech

“What’s in it for me?”: Communicating the value of clinical trials

By Cathy Zeanah, and Sharon Karlsberg

Jan. 12, 2022 | Webinar | 30-minute watch

“What’s in it for me?”: Communicating the value of clinical trials

Given the increasing competition for investigator time, site resources and participants, ZS conducted its 2021 U.S. Voice of Site/Voice of Patient (VOSP) study to identify levers for trial sponsors to better engage with sites and potential participants. This study shares insights on patient, investigator and site coordinator motivations and challenges across therapeutic areas, settings and demographics. A focus is given to unique opportunities and challenges in developing trust among historically underrepresented populations.


During this on-demand webinar we explore:

  • How investigators think about who is a good candidate for clinical trials and opportunities to broaden this population
  • Disconnects between participant motivations and how investigators tend to communicate trial value
  • How to build trust among potential participants, particularly in historically underrepresented populations
  • Ways that site experience can be improved for investigators and coordinators

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