Cause and Effect—Sales Rep Visits and Physician Prescribing Habits

Pharmaceutical Executive (with Pratap Khedkar)

A new study suggests that physicians who see fewer reps are slower when it comes to dropping 'black-box' drugs – and at adopting promising new medications.

Pharmaceutical Executive magazine interviewed Pratap Khedkar, Managing Principal of ZS's global Pharmaceutical practice, to discuss key findings.

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